Sustainable Food Festival

For this project, I designed a website prototype for a cause. The cause I chose was the Environmental Defense Fund (EDF) and decided on raising money for them by hosting a food festival. All the food festival vendors listed on the website will have eco-friendly packaging so customers don’t have to worry about waste.

EDF is an environmental organization that has been around since 1967. They are currently in 26 countries helping them fight environmental challenges.

After coming up with the cause for the food festival, I got to work on visual research and competitive analysis. After getting that information I switched my focus to the mood board, personas, and empathy maps.

Once all that was complete, I started with mapping out how the website will flow (IA) and wireframes. I had to come up with a logo for this event so that came next along with typography studies. After that was complete, I was able to see the final brand guideline on one screen with the color palette, logo, and typography. 

Lastly, I created a few compositions before tweaking them to create my final design.