Bookstore UX Project

This user experience project compared two bookstores: Barnes & Noble and Books-A-Million. These two bookstores are very well known and get a lot of business. I took a deeper look by conducting a website analysis, creating personas, and creating a customer journey map.

I love to read, so this project was right up my alley since I shop at Barnes & Noble often and have been inside a Books-A-Million a handful of times. While conducting the website analysis, I focused on ‘FEEL’ and ‘NEED’ when analyzing these websites from the point of view of User Interface (UI) and User Experience (UX).

Click here to See Full Presentation
Click here to See Full Presentation
Click here to See Full Journey Map