Social Media
#MeToo Movement
The MeToo movement aimed to fight against sexual violence, creating pathways for healing, justice, action, and leadership. This movement was one of the first to help people dealing with sexual abuse, harassment, and rape. This was written to bring more awareness to this movement and to show how one hashtag can make a difference.
#Ferguson Case Study
This case was another example of how social media can be used for good and bad. This was a harrowing story; however, it is important because people came together to fight for what is right. This case was about a young man, Michael Brown, who was shot multiple times by police officer Darren Wilson. Social media was used by creating the hashtag #Ferguson. People came together from all over the world to stick up against police brutality and justice since the officer was found not guilty.
Torrid’s Social Media Campaign
I created a social media campaign for Torrid. Torrid is a retail chain that Hot Topic owned until 2015, when they branched off and became Torrid, LLC. This retail store offers all clothing and accessories for sizes 10 to 30. To complete this campaign, I had to do some research. I looked back on Torrid’s social media accounts for the last six months. I completed an Audit, Target Audience Analysis, Campaign Strategies and Goals, and Content Creation.